01 · Volume
AI
Technology
Handles volume: campaign monitoring, listing scans and anomaly detection at a scale no human team can match. Always on, always watching.
Consultant and Operator for Shopee sellers
Your Shopee store is busy. But is it profitable?
We help run your Shopee store, and what we chase is profit, not just GMV. Operating across Indonesia, Malaysia, the Philippines, Singapore and Vietnam.
Every big store starts with one listing done right.
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As featured in
USD4.5+million
Ad spend managed
9,000+
Ad accounts activated
1,115+
MSMEs trust us
Higher GMV doesn't mean higher profit.
Ads agencies are paid to spend your budget. We're measured by what's left for you.
Illustration with a 30% margin before ads, not client data. GMV and profit bars use different scales.
Less GMV. Twice the profit.
Where AI, human expertise and analytics compound.
Pure-AI agencies lose context. Pure-human agencies lose scale. We run all three together: AI handles volume, people handle judgment, analytics keep everyone honest. The result: clients who scale without breaking their unit economics.
02 · Judgment
Human
Expertise
Handles judgment: strategy calls, edge cases and the things only an experienced operator notices. Where context and instinct still matter.
03 · Truth
Analytics
Accountability
Keeps everyone honest: every recommendation tied to unit economics, every campaign measured by profit, not just spend or ROAS.
THE RESULT=PROFIT
Title and SEO
Keywords buyers search for
Listing SEO keyword research and regular refreshes.
Listing copy
Version A against version B
Listing copy optimization and A/B testing.
Price and voucher
Promos that don't erode margin
Voucher strategy and promo calendar.
Store trust
Ratings and store health
Keeping the store healthy and building buyer trust.
GMV Max
Auto and ROAS, calculated from margin
GMV Max portfolio, target ROAS tuning and product swaps.
Waste control
Leaking budget gets stopped
Waste spend analysis.
Shopee Live
Live planning and management
Available as an add-on service.
GMV Max is the engine. We make sure the car is built to drive it.
Ads are only one layer. The other layers decide whether ads make a profit.
Every layer working together.
Every market has its own season.
In Singapore, payday and double dates come every month. The biggest peaks are 9.9 to 12.12, plus Chinese New Year and the year-end season. We plan the promo calendar per country, not copy-paste.
Store with a planned promo calendarStore without planningPayday every month
Illustrative curve, not sales data.
Your Shopee store is in the hands of e-commerce experts across multiple platforms, led by a leader with global commercial experience.
Rudy Kurniawan
Founder and CEO, Hubaku Group
More than 19 years leading commercial expansion across Southeast Asia, including regional leadership in the social media and e-commerce industry.
High ROAS is usually not a sign of peak efficiency, but a sign the business is under-scaled. GMV can be big while net margin stays thin, or even negative. What lands in the business owner's account is profit, not the marketing numbers on a platform dashboard.
- Shopee marketplace operationsDay-to-day store management: listings, campaigns, vouchers and store health.
- GMV Max and ad economicsAuto and ROAS portfolio, with target ROAS calculated from margin, not guesswork.
- Listing SEO and copyKeyword research and listing copy that gets found, then bought.
- External traffic to your Shopee storeWe understand how traffic from TikTok and Meta flows into a Shopee store, so your store strategy never stands alone.
- Data and profit analyticsDecisions made on profit numbers, not GMV alone.
- Promo and seasonal planningDouble dates, payday and major seasons, planned per country.
Two ways to start.
New stores start with Store Setup. Running stores join the Shopee Operation Package. Scope is tailored per client in the proposal.
Store Setup
For stores that aren't live yet.
- Store profile setup
- Store banner setup using your own visuals
- Upload of up to 5 SKUs with SEO-optimized titles and descriptions
- Voucher activation
- Shipping and SLA configuration
- Chat auto-reply setup
- Trust and review strategy for the first sales
Shopee Operation Package
For stores that are already running.
- Store audit and Foundation Reset in the first month
- GMV Max management: Auto and ROAS portfolio, target ROAS tuning, product swaps
- Listing SEO keyword research and regular refreshes
- Listing copy optimization and A/B testing
- Promo calendar: double dates, payday and major seasons
- Voucher strategy
- Waste spend analysis
- Seasonal planning
- Regular performance reports and strategy calls
- Director Consultation Session
Customer chat and fulfillment stay with your team.
Add-on services
Charged separately from the package.
- Shopee Live
- Thumbnail, banner and store visual design
- Shopee affiliate program management
Where one brand ends, another begins.
Every MSME starts in the same place: the marketplace. Our vision is to grow with them at every stage, from the first marketplace listing, to their own e-commerce website, to the external traffic that feeds both. Two brands, one continuous growth arc.
Stage 01
Marketplace foundation
MSMEs launch on Shopee. We set up the store, run GMV Max, optimize listings and build the operating rhythm that makes scale possible.
Hubaku GroupStage 02
Your own e-commerce website
Once marketplace volume is there, we help MSMEs build their own e-commerce presence: their own channel, their own data, their own customer relationships.
Hubaku GroupStage 03
External traffic engine
Affiliads brings paid traffic from outside the marketplace (Meta, TikTok, SnackVideo), pointed at the marketplace store and the brand's own website.
Affiliads (our subsidiary)Are your ads profitable or leaking?
Enter three numbers. In 10 seconds you'll know whether every dollar of ad spend adds to your profit or eats into it.
S$
Results are estimates based on the numbers you enter.
Break-even ROAS: 1 ÷ 30% = 3.33x
Request a store auditReady to grow profitably?
Tell us about your store. We'll reply with the most sensible first step.
Fastest via WhatsApp
Chat directly with the Hubaku Group team.
Chat with HubakuOr email admin@hubaku.com